Sunday, 22 November 2009

Audi Design Foundation

My objective for this brief is to create design which will make a positive change, but the message I communicate needs to get across visually (without words) so that it can be universally understandable.
I've been looking at issues that are affecting the under developed world and considering what message would make a difference.
Looking at the issues in South Africa, one of the main problems is Aids. More people are affected by Aids in South Africa than in any other country and the problem is not improving due to the lack of sex education in the poor areas. I'd like to explore the option of creating an ad campaign for aids awareness which can be understood by both educated and uneducated/illiterate people.

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