Monday, 23 November 2009

Audi Design Foundation

I've decided to focus on racism for the Audi Design Foundation brief. I wanted to approach the issue in a way that represents the idea that people are equal, irrelevant of their race. I wanted to use a method that could communicate to an audience of all age groups, and in a way that isn't condescending. I was interested in the idea that children are not born with racist opinions; racism is a taught discrimination, which is why I chose to use a simple visual representation with dot to dot. I think it would be interesting to see how people join the dots to form an image of two racially different faces, but with colours other than skin tones... the dots will be joined and the image will form outlines of two faces, it will be recognised that the image is of people and race will not be an issue.





One of my concerns with this is that on typical dot to dots there are numbers to guide the order in which the dots are joined, however the Audi brief dictates that written communication cannot be used (as it needs to be understood universally including illiterate people). My attempt to resolve this is by placing the dots fairly close together as to guide the drawer more accurately along the lines. I will place some test pieces in college to see how well this will work.

No comments:

Post a Comment