Audi design foundation, final poster

When testing the pieces, it was interesting to see that people never used shades of colours which differentiate between the light skintone of the female and dark skintone of the male. It was good to see that even though there were no numbers or key to indicate instructions for the order of the dots, the people still joined the dots in the right order to create the overall finished image. I like that people were left with no conclusion to the piece because this fulfills my objective in that it is apparent that the images are of people, but race is not a considered factor. The dots need to be made smaller and even though the brief specifies that no text or written communication should be used, I want to include the logo and a tagline to tie the piece together so I can include it in my portfolio. As it is not a live brief I changed these details accordingly.

Audi Design Foundation

I've decided to focus on racism for the Audi Design Foundation brief. I wanted to approach the issue in a way that represents the idea that people are equal, irrelevant of their race. I wanted to use a method that could communicate to an audience of all age groups, and in a way that isn't condescending. I was interested in the idea that children are not born with racist opinions; racism is a taught discrimination, which is why I chose to use a simple visual representation with dot to dot. I think it would be interesting to see how people join the dots to form an image of two racially different faces, but with colours other than skin tones... the dots will be joined and the image will form outlines of two faces, it will be recognised that the image is of people and race will not be an issue.





One of my concerns with this is that on typical dot to dots there are numbers to guide the order in which the dots are joined, however the Audi brief dictates that written communication cannot be used (as it needs to be understood universally including illiterate people). My attempt to resolve this is by placing the dots fairly close together as to guide the drawer more accurately along the lines. I will place some test pieces in college to see how well this will work.

Audi Design Foundation

My objective for this brief is to create design which will make a positive change, but the message I communicate needs to get across visually (without words) so that it can be universally understandable.
I've been looking at issues that are affecting the under developed world and considering what message would make a difference.
Looking at the issues in South Africa, one of the main problems is Aids. More people are affected by Aids in South Africa than in any other country and the problem is not improving due to the lack of sex education in the poor areas. I'd like to explore the option of creating an ad campaign for aids awareness which can be understood by both educated and uneducated/illiterate people.

Occasions

Design in context

Complete range

final giftwrap

final giftcard


final giftbag


The images of knuckledusters and gun were removed and replaced with images such as an x-box remote and Nintendo game (below). The result looked a bit cheesy I thought & therefore replaced some of the items and also tried to incorporate slight overlaying to make give a further x-ray effect (above).

Occasions development

Occasions

In order to incorporate objects and type, I experimented with using an ipod to create letterforms. I thought I could perhaps make a male and female version, which is why I've spelt 'his' and 'hers', but think it will be better to focus on the male target audience as initially planned.

Occasions Brief- giftbag

Since there is a gap in the market for men I decided to attempt to create a new giftbag which would appeal to males. I came up with the idea of incorporating a x-ray gimmick on the bag, as a quirky idea of what is masculine or men would actually like.
I quite like the gun and knuckle dusters (my male friends like this aspect too) but unfortunately I'll have to find other alternatives as the public may not appreciate the idea of encouraging violence or weapons? I also need to incorporate type so will need to experiment further with using an object in which I can create letterforms with..

x-rays